What strikes your mind first when you think about a particular person/thing? Naturally, it’s either their face or the name. Which one pops up first might be debatable but does not overshadow the fact that both of these elements are of vital importance. Similarly, your logo illustrates your company’s face, and every error in the logo designing means acne on that face! So, to help you cleanse it, here are a few tips:
Usage of vector graphics software made up of mathematical coordinate precision which ensures visual stability across a variety of sizes. Overlooking the importance of such steps may hinder reproduction. You should always entertain the possibility of large-scale print reproduction of your logo for purposes like billboard advertisement, etc.
Test the Logo with Different Background Colors
How context, situation & future-proof are your design? If it is immune to the incompatibility amongst contrast colors, then yes. Prepare a color variation for both dark & light canvas, or you might hit a dead-end in certain situations.
Coloring & Font
Relying on colors for delivering the paramount effect of the logo will not work. Initially, start designing in black and white. Using color to differentiate between certain elements might fail devastatingly in a different tone. So, choosing the colors should be at the bottom of your checklist. Also, using too many fonts looks appalling, and confusing. Only two fonts should be used in a logo, in different font-sizes. This improves and quickens brand recognition.
The resemblance with Other Brands
Let’s keep the repercussions of the obvious copyright issue aside. If your logo resembles a famous company’s then it has failed one of its primary objectives. Detaching an unwanted resemblance can be done by re-colorizing it.
A complex design may lose detail in small sizes and end up looking like a smudge of mistake. Simplifying it is the key behind a memorable logo. Examples of brands like Nike, McDonald’s, and Apple can be noted. So, it boils down to one question – can the fast pace of a busy society and market soak it in, at a glance? For example, we only get a second to optically receive the contents of a billboard. If yes, then you are good to go. Or else, get back at it.
Do not follow the industry trends and gimmicks like swooshes, which become clichés with time. A well-designed logo should be perpetual. Also, inserting a tree illustration because you are an agriculture-related company or a tooth if you are a dentist isn’t necessary. Avoid such generic logos.
Save Money in Business, Not on Logo Designing
Do not square up for a low-quality, the shoddy logo just to save a few bucks. Skimping here will do you more harm than good. A logo is often the first form of communication between the company and the customer/client.
Don’t worry, just keep these tips in mind and you will create an alluringly unique, a company’s identity dictating, and a future-proof logo!
How to Design A Logo?
You must be having many questions. Let’s organize everything first. The primary objective of logos is to identify, to give a face to an organization, a person, a product, or a service. A brand’s logo is the first thing popping in the consumer’s mind when their name is mentioned. Be it the bitten apple, the four colored squares (red, blue, yellow, green), or the triangular star which is the face of all the luxury cars.
Many generic logos are easily forgotten. But what is it about a logo which makes us remember and acknowledge it? With the help of a logo, we can easily change how quickly the consumers picture our company. A well-designed logo is memorable and can be used as a strategic tool.
Many businesses can answer WHAT they do, and HOW they do it. But, there are a few who can state WHY they do it. With a logo, any business can begin to explain this. Its design doesn’t necessarily need concealed profound meanings. But upon interaction, it should be able to explain the driving incentive behind it.
How to begin?
- Write down WHY your company exists: It is a proven fact that customers connect with companies with a background story more than with the unique selling product ones. Try to enfold the origin of your firm inside the logo.
- Describe your brand: Write down your brand’s beliefs, reasons behind superiority over the other brands, functions, values, 3 words describing it, etc. Your logo is the ultimate puzzle and these are the pieces you need to put together to solve it.
- A vague sketch: Outline a basic sketch; try to make it symmetric at first containing shapes and colors based on the data procured earlier. Shapes and colors are easier for human consciousness to process than words. Think like an audience, conceptualize the idea, and take multiple suggestions.
- Test the logo on a dummy audience: Pluck some of the top sketches and test them on a few onlookers. Take suggestions, note down potential developments in design, and don’t take negative criticism personally. Critics make a human (logo in this case) perfect.
- Based on the testing, refine: Make the necessary changes to the sketch while maintaining steps 1 and 2 constraints. But, don’t give in to the trends! Make sure your changes are logical and don’t make your logo look outdated in the next few years.
- Coloring is important: Make sure to fabricate a logo design for both dark & light backgrounds. You might have to pick different fonts and colors for each one. Choose the colors with the motive of versatility in mind. Test it on a variety of canvas.
- Pick a font: It’s not rocket science. Just go with the font which visually matches your logo design the most.